{"id":965,"date":"2024-07-10T16:15:00","date_gmt":"2024-07-10T16:15:00","guid":{"rendered":"https:\/\/marcel-linden.de\/?p=965"},"modified":"2025-01-23T20:18:43","modified_gmt":"2025-01-23T20:18:43","slug":"montblanc-employer-value-proposition-recruiting-campaign-karriereseite-interne-kommunikation-internal-tone-of-voice-onboarding-journal-e-learning","status":"publish","type":"post","link":"https:\/\/marcel-linden.de\/?p=965","title":{"rendered":"Montblanc | Employer Value Proposition, Recruiting Campaign, Karriereseite, Interne Kommunikation, Internal Tone of voice, Onboarding Journal, E-Learning"},"content":{"rendered":"\n
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„Ja, tats\u00e4chlich, Leidenschaft! Und nein, wir reden nicht vom \u00fcblichen Zuckerguss werblich aufgeblasener Emotionen. Wir meinen das echte Ding: den zutiefst menschlichen Antrieb, unsere Potenziale zu entfalten, auszudr\u00fccken, was in uns steckt und die eigenen Tr\u00e4ume wahr werden zu lassen. Das, was Kreativit\u00e4t, Kunst, Kultur, Fortschritt \u00fcberhaupt erst erm\u00f6glicht. Wir wollen unsere Kunden dazu bef\u00e4higen, leidenschaftlich zu leben, Zeichen zu setzen und Spuren zu hinterlassen. Und genau das wollen wir auch f\u00fcr uns selbst. Wenn du das auch m\u00f6chtest, k\u00f6nnte es was werden mit uns. Und, klar, wenn du daf\u00fcr brennst, dich und dein Team zu verbessern und andere mit deiner beruflichen Leidenschaft mitzurei\u00dfen, ist das sicher auch hilfreich.“
<\/strong>
Texten f\u00fcr eine Marke, die wie keine zweite der Schreibkultur verpflichtet ist? Das ist Ehre und Herausforderung zugleich. Und ein anhaltendes Abenteuer: Angefangen hat es mit der Entwicklung eines ausdifferenzierten Arbeitgeberversprechens, das analog zur externen Kampagne auf leidenschaftliche Selbstentfaltung setzt. Gem\u00fcndet ist das in eine Recruiting Kampagne, die junge, anspruchsvolle Zielgruppen ernst nimmt \u2013 aber eben auch Spa\u00df macht, indem sie Ironief\u00e4higkeit demonstriert und die Intelligenz der Adressaten anspricht. Seine Fortsetzung fand dieser Ansatz in der kompletten \u00dcberarbeitung der Karriereseiten, s\u00e4mtlicher HR-Texte (vom mehrstufigen Bewerbungsprozess \u00fcber Anlasskorrespondenz bis hin zum beruflichen Wiedereingliederungsmanagement) und schlie\u00dflich der Erstellung eines Tone of voice f\u00fcr die interne Kommunikation. Diesen darf ich seitdem auch f\u00fcr die Montblanc Academy verwirklichen, die mit einem umfassenden Onboarding- und E-Learning-Programm f\u00fcr neue Mitarbeitende von Anfang an f\u00fcr eine Kultur der Bef\u00e4higung sorgt.

Entwickelt und umgesetzt mit den Strategen und Designern von Graft Brandlab sowie den HR Business Partnern und Academy Managern von Montblanc International.<\/p>\n","protected":false},"excerpt":{"rendered":"

„Ja, tats\u00e4chlich, Leidenschaft! Und nein, wir reden nicht vom \u00fcblichen Zuckerguss werblich aufgeblasener Emotionen. Wir meinen das echte Ding: den zutiefst menschlichen Antrieb, unsere Potenziale zu entfalten, auszudr\u00fccken, was in uns steckt und die eigenen Tr\u00e4ume wahr werden zu lassen. Das, was Kreativit\u00e4t, Kunst, Kultur, Fortschritt \u00fcberhaupt erst erm\u00f6glicht. Wir wollen unsere Kunden dazu bef\u00e4higen, … <\/p>\n

\u201eMontblanc | Employer Value Proposition, Recruiting Campaign, Karriereseite, Interne Kommunikation, Internal Tone of voice, Onboarding Journal, E-Learning\u201c<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,39,55,50,38,37],"tags":[47,49],"class_list":["post-965","post","type-post","status-publish","format-standard","hentry","category-employer-branding","category-hr-kommunikation","category-interne-kommunikation","category-kampagne","category-karriereseiten","category-kommunikationsguideline","tag-luxus","tag-schreibkultur"],"psp_head":"Montblanc | Employer Value Proposition, Recruiting Campaign, Karriereseite, Interne Kommunikation, Internal Tone of voice, Onboarding Journal, E-Learning \u2013 Marcel Linden Concept and Copy<\/title>\r\n<meta name=\"description\" content=\""Ja, tats\u00e4chlich, Leidenschaft! Und nein, wir reden nicht vom \u00fcblichen Zuckerguss werblich aufgeblasener Emotionen. 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