{"id":834,"date":"2016-05-05T13:09:00","date_gmt":"2016-05-05T13:09:00","guid":{"rendered":"http:\/\/marcel-linden.de\/?p=834"},"modified":"2024-01-04T01:03:26","modified_gmt":"2024-01-04T01:03:26","slug":"ruag-brand-language","status":"publish","type":"post","link":"https:\/\/marcel-linden.de\/?p=834","title":{"rendered":"RUAG | Brand Language"},"content":{"rendered":"\n
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Ob in Broschu\u0308ren, Newslettern, Online-Texten, Medienmitteilungen, Produktinformationen, Reden, Messeeinladungen oder Vertriebsunterlagen, eine definierte Markensprache hilft, die Positionierung und das Selbstverst\u00e4ndnis einer Marke zu formulieren und zu festigen \u2013 weit \u00fcber Unternehmensterminologien und Schreibweisen hinaus (und fernab von rigiden Sprach- oder gar Denkanweisungen). Basis f\u00fcr Stil und Tonalit\u00e4t sind das Versprechen und die Werte der Marke RUAG. Zugleich ist das Verfassen von Texten im und f\u00fcr das Unternehmen eine Querschnittsaufgabe, an der viele interne und externe Autoren teilhaben. Auch sie profitieren: Die Schreibfertigkeit wird verbessert, Abstimmungen werden beschleunigt und das Markenverst\u00e4ndnis insgesamt w\u00e4chst.
Mein eigenes Verst\u00e4ndnis der Marke RUAG ist im Laufe des Prozesses definitv gewachsen, und auch wenn die Abstimmungen langwierig waren, weil die Besch\u00e4ftigung mit der eigenen Sprache vielf\u00e4ltige Kl\u00e4rungsprozesse ausl\u00f6st, so hat es sich am Ende gelohnt.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ob in Broschu\u0308ren, Newslettern, Online-Texten, Medienmitteilungen, Produktinformationen, Reden, Messeeinladungen oder Vertriebsunterlagen, eine definierte Markensprache hilft, die Positionierung und das Selbstverst\u00e4ndnis einer Marke zu formulieren und zu festigen \u2013 weit \u00fcber Unternehmensterminologien und Schreibweisen hinaus (und fernab von rigiden Sprach- oder gar Denkanweisungen). Basis f\u00fcr Stil und Tonalit\u00e4t sind das Versprechen und die Werte der Marke … <\/p>\n

\u201eRUAG | Brand Language\u201c<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[94,89,95],"class_list":["post-834","post","type-post","status-publish","format-standard","hentry","category-brand-language","tag-aviation","tag-industrie","tag-raumfahrttechnologie"],"psp_head":"RUAG | Brand Language \u2013 Marcel Linden Concept and Copy<\/title>\r\n<meta name=\"description\" content=\"Ob in Broschu\u0308ren, Newslettern, Online-Texten, Medienmitteilungen, Produktinformationen, Reden, Messeeinladungen oder Vertriebsunterlagen, eine definierte Markensprache hilft, die Positionierung und das Selbstverst\u00e4ndnis einer Marke zu formulieren und zu festigen \u2013 weit \u00fcber Unternehmensterminologien und Schreibweisen hinaus (und fernab von rigiden Sprach- oder gar Denkanweisungen).\" \/>\r\n<meta name=\"robots\" content=\"index,follow\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/marcel-linden.de\/?p=834\" \/>\r\n","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RUAG | Brand Language - Marcel Linden Concept and Copy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marcel-linden.de\/?p=834\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RUAG | Brand Language - Marcel Linden Concept and Copy\" \/>\n<meta property=\"og:description\" content=\"Ob in Broschu\u0308ren, Newslettern, Online-Texten, Medienmitteilungen, Produktinformationen, Reden, Messeeinladungen oder Vertriebsunterlagen, eine definierte Markensprache hilft, die Positionierung und das Selbstverst\u00e4ndnis einer Marke zu formulieren und zu festigen \u2013 weit \u00fcber Unternehmensterminologien und Schreibweisen hinaus (und fernab von rigiden Sprach- oder gar Denkanweisungen). 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