{"id":740,"date":"2020-06-24T11:39:44","date_gmt":"2020-06-24T11:39:44","guid":{"rendered":"http:\/\/marcel-linden.de\/?p=740"},"modified":"2023-01-14T01:16:39","modified_gmt":"2023-01-14T01:16:39","slug":"yumuv-brand-story-und-naming","status":"publish","type":"post","link":"https:\/\/marcel-linden.de\/?p=740","title":{"rendered":"yumuv | Brand Story und Naming f\u00fcr das intermodale Mobilit\u00e4tsabo der SBB in Z\u00fcrich, Bern und Basel"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Die Zeit ist reif f\u00fcr eine neue Form der Mobilit\u00e4t. Eine, die uns die Last privater Autos nimmt und die Lust am Unterwegssein zur\u00fcck gibt. In der Mobilit\u00e4tsangebote nicht l\u00e4nger als Egosysteme konkurrieren, sondern als nahtloses \u00d6kosystem funktionieren, in dem wir uns frei bewegen. Eine smarte Form der Mobilit\u00e4t, die uns die Stadt zu F\u00fc\u00dfen legt und mit der es Spa\u00df macht, sich nachhaltig fortzubewegen. Die Schweizer Bundesbahnen (SBB) und die Verkehrsbetriebe der St\u00e4dte Z\u00fcrich (VBZ), Bern (Bernmobil) und Basel (BVB)sind angetreten, diese Form von Mobilit\u00e4t jetzt Wirklichkeit werden zu lassen!

Mit einer einzigen App erh\u00e4lt man Zugriff auf Car Sharing, Mietwagen, Leihvelos, Scooter, E-Trottinette, Taxi-Dienste und das gesamte Netz des \u00d6V. Navigation, Fahrpl\u00e4ne, Buchung und Abrechnung erfolgen automatisch und zum attraktiven Paketpreis. Kurz, ein intermodales Abo, das s\u00e4mtliche urbanen Mobilit\u00e4tsangebote spielend leicht zug\u00e4nglich und den eigenen Zeigefinger zum Schl\u00fcssel f\u00fcr die ganze Stadt macht.

Im Auftrag der Z\u00fcricher Agentur Noord durfte ich den Namen f\u00fcr die App bzw. den Service entwickeln. Und weil es so sch\u00f6n war, gleich noch die Brand Story dazu.<\/p>\n\n\n\n

Zur Website hier lang https:\/\/www.yumuv.ch\/de<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

UPDATE<\/strong>: Yumuv hat den Pilotbetrieb eingestellt. Die Projektpartner rund um die ETH Z\u00fcrich haben wertvolle Erkenntnisse zur Nutzung von \u00f6ffentlichen Verkehrsmitteln gewonnen und bekannt gegeben, zuk\u00fcnftig an Mobility-as-a-Service-Projekten weiterzuarbeiten.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Die Zeit ist reif f\u00fcr eine neue Form der Mobilit\u00e4t. Eine, die uns die Last privater Autos nimmt und die Lust am Unterwegssein zur\u00fcck gibt. In der Mobilit\u00e4tsangebote nicht l\u00e4nger als Egosysteme konkurrieren, sondern als nahtloses \u00d6kosystem funktionieren, in dem wir uns frei bewegen. Eine smarte Form der Mobilit\u00e4t, die uns die Stadt zu F\u00fc\u00dfen … <\/p>\n

\u201eyumuv | Brand Story und Naming f\u00fcr das intermodale Mobilit\u00e4tsabo der SBB in Z\u00fcrich, Bern und Basel\u201c<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[60,25],"tags":[135,104,103,105],"class_list":["post-740","post","type-post","status-publish","format-image","hentry","category-brand-story","category-naming","tag-mobility-as-a-service","tag-oepnv","tag-transportation","tag-verkehrswende","post_format-post-format-image"],"psp_head":"yumuv | Brand Story und Naming f\u00fcr das intermodale Mobilit\u00e4tsabo der SBB in Z\u00fcrich, Bern und Basel \u2013 Marcel Linden Concept and Copy<\/title>\r\n<meta name=\"description\" content=\"Die Zeit ist reif f\u00fcr eine neue Form der Mobilit\u00e4t. Eine, die uns die Last privater Autos nimmt und die Lust am Unterwegssein zur\u00fcck gibt. In der Mobilit\u00e4tsangebote nicht l\u00e4nger als Egosysteme konkurrieren, sondern als nahtloses \u00d6kosystem funktionieren, in dem wir uns frei bewegen.\" \/>\r\n<meta name=\"robots\" content=\"index,follow\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/marcel-linden.de\/?p=740\" \/>\r\n","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>yumuv | Brand Story und Naming f\u00fcr das intermodale Mobilit\u00e4tsabo der SBB in Z\u00fcrich, Bern und Basel - Marcel Linden Concept and Copy<\/title>\n<meta name=\"description\" content=\"Mobilit\u00e4t als Service, ohne die Last eines eigenes Autos, daf\u00fcr mit aller Lust an der Fortbewegung, intermodal, einfach, als Abo, in einer App: yumuv\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marcel-linden.de\/?p=740\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"yumuv | Brand Story und Naming f\u00fcr das intermodale Mobilit\u00e4tsabo der SBB in Z\u00fcrich, Bern und Basel - Marcel Linden Concept and Copy\" \/>\n<meta property=\"og:description\" content=\"Mobilit\u00e4t als Service, ohne die Last eines eigenes Autos, daf\u00fcr mit aller Lust an der Fortbewegung, intermodal, einfach, als Abo, in einer App: yumuv\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marcel-linden.de\/?p=740\" \/>\n<meta property=\"og:site_name\" content=\"Marcel Linden Concept and Copy\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-24T11:39:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-14T01:16:39+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/marcel-linden.de\/wp-content\/uploads\/2020\/06\/Yumuv-e1596553476973-1024x490.png\" \/>\n<meta name=\"author\" content=\"g1_xftzgc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"g1_xftzgc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=740#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=740\"},\"author\":{\"name\":\"g1_xftzgc\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#\\\/schema\\\/person\\\/bdf9e8d0f7eb94690376ba1c4a3045ce\"},\"headline\":\"yumuv | Brand Story und Naming f\u00fcr das intermodale Mobilit\u00e4tsabo der SBB in Z\u00fcrich, Bern und Basel\",\"datePublished\":\"2020-06-24T11:39:44+00:00\",\"dateModified\":\"2023-01-14T01:16:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=740\"},\"wordCount\":254,\"publisher\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=740#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Yumuv-e1596553476973-1024x490.png\",\"keywords\":[\"Mobility as a Service\",\"\u00d6PNV\",\"Transportation\",\"Verkehrswende\"],\"articleSection\":[\"Brand Story\",\"Naming\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=740\",\"url\":\"https:\\\/\\\/marcel-linden.de\\\/?p=740\",\"name\":\"yumuv | Brand Story und Naming f\u00fcr das intermodale Mobilit\u00e4tsabo der SBB in Z\u00fcrich, Bern und Basel - Marcel Linden Concept and Copy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=740#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=740#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Yumuv-e1596553476973-1024x490.png\",\"datePublished\":\"2020-06-24T11:39:44+00:00\",\"dateModified\":\"2023-01-14T01:16:39+00:00\",\"description\":\"Mobilit\u00e4t als Service, ohne die Last eines eigenes Autos, daf\u00fcr mit aller Lust an der Fortbewegung, intermodal, einfach, als Abo, in einer App: yumuv\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=740#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/marcel-linden.de\\\/?p=740\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=740#primaryimage\",\"url\":\"http:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Yumuv-e1596553476973-1024x490.png\",\"contentUrl\":\"http:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Yumuv-e1596553476973-1024x490.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=740#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/marcel-linden.de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"yumuv | Brand Story und Naming f\u00fcr das intermodale Mobilit\u00e4tsabo der SBB in Z\u00fcrich, Bern und Basel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#website\",\"url\":\"https:\\\/\\\/marcel-linden.de\\\/\",\"name\":\"Marcel Linden Concept and Copy\",\"description\":\"Text, Konzept, Sprach- und Kommunikationsberatung f\u00fcr Agenturen, Unternehmen und Organisationen \",\"publisher\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/marcel-linden.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#organization\",\"name\":\"Freelance Copy Marcel Linden\",\"url\":\"https:\\\/\\\/marcel-linden.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Logo_rund_trans.png\",\"contentUrl\":\"http:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Logo_rund_trans.png\",\"width\":441,\"height\":441,\"caption\":\"Freelance Copy Marcel Linden\"},\"image\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#\\\/schema\\\/person\\\/bdf9e8d0f7eb94690376ba1c4a3045ce\",\"name\":\"g1_xftzgc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39e91faacb86ad35d6381e723ebeb99ea19c79c69bdc64c7091e3a71037fb18e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39e91faacb86ad35d6381e723ebeb99ea19c79c69bdc64c7091e3a71037fb18e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39e91faacb86ad35d6381e723ebeb99ea19c79c69bdc64c7091e3a71037fb18e?s=96&d=mm&r=g\",\"caption\":\"g1_xftzgc\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"yumuv | Brand Story und Naming f\u00fcr das intermodale Mobilit\u00e4tsabo der SBB in Z\u00fcrich, Bern und Basel - Marcel Linden Concept and Copy","description":"Mobilit\u00e4t als Service, ohne die Last eines eigenes Autos, daf\u00fcr mit aller Lust an der Fortbewegung, intermodal, einfach, als Abo, in einer App: yumuv","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marcel-linden.de\/?p=740","og_locale":"de_DE","og_type":"article","og_title":"yumuv | Brand Story und Naming f\u00fcr das intermodale Mobilit\u00e4tsabo der SBB in Z\u00fcrich, Bern und Basel - Marcel Linden Concept and Copy","og_description":"Mobilit\u00e4t als Service, ohne die Last eines eigenes Autos, daf\u00fcr mit aller Lust an der Fortbewegung, intermodal, einfach, als Abo, in einer App: yumuv","og_url":"https:\/\/marcel-linden.de\/?p=740","og_site_name":"Marcel Linden Concept and Copy","article_published_time":"2020-06-24T11:39:44+00:00","article_modified_time":"2023-01-14T01:16:39+00:00","og_image":[{"url":"http:\/\/marcel-linden.de\/wp-content\/uploads\/2020\/06\/Yumuv-e1596553476973-1024x490.png","type":"","width":"","height":""}],"author":"g1_xftzgc","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"g1_xftzgc","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marcel-linden.de\/?p=740#article","isPartOf":{"@id":"https:\/\/marcel-linden.de\/?p=740"},"author":{"name":"g1_xftzgc","@id":"https:\/\/marcel-linden.de\/#\/schema\/person\/bdf9e8d0f7eb94690376ba1c4a3045ce"},"headline":"yumuv | Brand Story und Naming f\u00fcr das intermodale Mobilit\u00e4tsabo der SBB in Z\u00fcrich, Bern und Basel","datePublished":"2020-06-24T11:39:44+00:00","dateModified":"2023-01-14T01:16:39+00:00","mainEntityOfPage":{"@id":"https:\/\/marcel-linden.de\/?p=740"},"wordCount":254,"publisher":{"@id":"https:\/\/marcel-linden.de\/#organization"},"image":{"@id":"https:\/\/marcel-linden.de\/?p=740#primaryimage"},"thumbnailUrl":"http:\/\/marcel-linden.de\/wp-content\/uploads\/2020\/06\/Yumuv-e1596553476973-1024x490.png","keywords":["Mobility as a Service","\u00d6PNV","Transportation","Verkehrswende"],"articleSection":["Brand Story","Naming"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/marcel-linden.de\/?p=740","url":"https:\/\/marcel-linden.de\/?p=740","name":"yumuv | Brand Story und Naming f\u00fcr das intermodale Mobilit\u00e4tsabo der SBB in Z\u00fcrich, Bern und Basel - Marcel Linden Concept and Copy","isPartOf":{"@id":"https:\/\/marcel-linden.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marcel-linden.de\/?p=740#primaryimage"},"image":{"@id":"https:\/\/marcel-linden.de\/?p=740#primaryimage"},"thumbnailUrl":"http:\/\/marcel-linden.de\/wp-content\/uploads\/2020\/06\/Yumuv-e1596553476973-1024x490.png","datePublished":"2020-06-24T11:39:44+00:00","dateModified":"2023-01-14T01:16:39+00:00","description":"Mobilit\u00e4t als Service, ohne die Last eines eigenes Autos, daf\u00fcr mit aller Lust an der Fortbewegung, intermodal, einfach, als Abo, in einer App: yumuv","breadcrumb":{"@id":"https:\/\/marcel-linden.de\/?p=740#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marcel-linden.de\/?p=740"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/marcel-linden.de\/?p=740#primaryimage","url":"http:\/\/marcel-linden.de\/wp-content\/uploads\/2020\/06\/Yumuv-e1596553476973-1024x490.png","contentUrl":"http:\/\/marcel-linden.de\/wp-content\/uploads\/2020\/06\/Yumuv-e1596553476973-1024x490.png"},{"@type":"BreadcrumbList","@id":"https:\/\/marcel-linden.de\/?p=740#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/marcel-linden.de\/"},{"@type":"ListItem","position":2,"name":"yumuv | Brand Story und Naming f\u00fcr das intermodale Mobilit\u00e4tsabo der SBB in Z\u00fcrich, Bern und Basel"}]},{"@type":"WebSite","@id":"https:\/\/marcel-linden.de\/#website","url":"https:\/\/marcel-linden.de\/","name":"Marcel Linden Concept and Copy","description":"Text, Konzept, Sprach- und Kommunikationsberatung f\u00fcr Agenturen, Unternehmen und Organisationen ","publisher":{"@id":"https:\/\/marcel-linden.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marcel-linden.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/marcel-linden.de\/#organization","name":"Freelance Copy Marcel Linden","url":"https:\/\/marcel-linden.de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/marcel-linden.de\/#\/schema\/logo\/image\/","url":"http:\/\/marcel-linden.de\/wp-content\/uploads\/2017\/03\/Logo_rund_trans.png","contentUrl":"http:\/\/marcel-linden.de\/wp-content\/uploads\/2017\/03\/Logo_rund_trans.png","width":441,"height":441,"caption":"Freelance Copy Marcel Linden"},"image":{"@id":"https:\/\/marcel-linden.de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/marcel-linden.de\/#\/schema\/person\/bdf9e8d0f7eb94690376ba1c4a3045ce","name":"g1_xftzgc","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/39e91faacb86ad35d6381e723ebeb99ea19c79c69bdc64c7091e3a71037fb18e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/39e91faacb86ad35d6381e723ebeb99ea19c79c69bdc64c7091e3a71037fb18e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/39e91faacb86ad35d6381e723ebeb99ea19c79c69bdc64c7091e3a71037fb18e?s=96&d=mm&r=g","caption":"g1_xftzgc"}}]}},"_links":{"self":[{"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/posts\/740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=740"}],"version-history":[{"count":10,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/posts\/740\/revisions"}],"predecessor-version":[{"id":917,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/posts\/740\/revisions\/917"}],"wp:attachment":[{"href":"https:\/\/marcel-linden.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}