{"id":629,"date":"2009-03-05T16:59:30","date_gmt":"2009-03-05T16:59:30","guid":{"rendered":"http:\/\/marcel-linden.de\/?p=629"},"modified":"2020-08-05T13:57:47","modified_gmt":"2020-08-05T13:57:47","slug":"dhl-rollout-markenwerte","status":"publish","type":"post","link":"https:\/\/marcel-linden.de\/?p=629","title":{"rendered":"DHL | Rollout Markenwerte"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

Die Aufgabe im Zusammenhang des internen Marken-Rollouts: Zeigen Sie auf, dass und wie die drei zentralen Werte der Marke DHL handlungsrelevant f\u00fcr jeden einzelnen Mitarbeiter sind. So geschehen im Rahmen einer internen Kampagne, die auf individuelle Wertsch\u00e4tzung, Stolz und Identifikation setzt.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Die Aufgabe im Zusammenhang des internen Marken-Rollouts: Zeigen Sie auf, dass und wie die drei zentralen Werte der Marke DHL handlungsrelevant f\u00fcr jeden einzelnen Mitarbeiter sind. So geschehen im Rahmen einer internen Kampagne, die auf individuelle Wertsch\u00e4tzung, Stolz und Identifikation setzt.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,50],"tags":[118,117],"class_list":["post-629","post","type-post","status-publish","format-standard","hentry","category-interne-kommunikation","category-kampagne","tag-logistik","tag-transport"],"psp_head":"DHL | Rollout Markenwerte \u2013 Marcel Linden Concept and Copy<\/title>\r\n<meta name=\"description\" content=\"  Die Aufgabe im Zusammenhang des internen Marken-Rollouts: Zeigen Sie auf, dass und wie die drei zentralen Werte der Marke DHL handlungsrelevant f\u00fcr jeden einzelnen Mitarbeiter sind. So geschehen im Rahmen einer internen Kampagne, die auf individuelle Wertsch\u00e4tzung, Stolz und Identifikation setzt.\" \/>\r\n<meta name=\"robots\" content=\"index,follow\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/marcel-linden.de\/?p=629\" \/>\r\n","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DHL | Rollout Markenwerte - Marcel Linden Concept and Copy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marcel-linden.de\/?p=629\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DHL | Rollout Markenwerte - Marcel Linden Concept and Copy\" \/>\n<meta property=\"og:description\" content=\"  Die Aufgabe im Zusammenhang des internen Marken-Rollouts: Zeigen Sie auf, dass und wie die drei zentralen Werte der Marke DHL handlungsrelevant f\u00fcr jeden einzelnen Mitarbeiter sind. So geschehen im Rahmen einer internen Kampagne, die auf individuelle Wertsch\u00e4tzung, Stolz und Identifikation setzt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marcel-linden.de\/?p=629\" \/>\n<meta property=\"og:site_name\" content=\"Marcel Linden Concept and Copy\" \/>\n<meta property=\"article:published_time\" content=\"2009-03-05T16:59:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-05T13:57:47+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/marcel-linden.de\/wp-content\/uploads\/2018\/03\/Screenshot-2018-03-05-22.53.06.jpg\" \/>\n<meta name=\"author\" content=\"g1_xftzgc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"g1_xftzgc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=629#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=629\"},\"author\":{\"name\":\"g1_xftzgc\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#\\\/schema\\\/person\\\/bdf9e8d0f7eb94690376ba1c4a3045ce\"},\"headline\":\"DHL | Rollout Markenwerte\",\"datePublished\":\"2009-03-05T16:59:30+00:00\",\"dateModified\":\"2020-08-05T13:57:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=629\"},\"wordCount\":47,\"publisher\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=629#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Screenshot-2018-03-05-22.53.06.jpg\",\"keywords\":[\"Logistik\",\"Transport\"],\"articleSection\":[\"Interne Kommunikation\",\"Kampagne\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=629\",\"url\":\"https:\\\/\\\/marcel-linden.de\\\/?p=629\",\"name\":\"DHL | Rollout Markenwerte - Marcel Linden Concept and Copy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=629#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=629#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Screenshot-2018-03-05-22.53.06.jpg\",\"datePublished\":\"2009-03-05T16:59:30+00:00\",\"dateModified\":\"2020-08-05T13:57:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=629#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/marcel-linden.de\\\/?p=629\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=629#primaryimage\",\"url\":\"http:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Screenshot-2018-03-05-22.53.06.jpg\",\"contentUrl\":\"http:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Screenshot-2018-03-05-22.53.06.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=629#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/marcel-linden.de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DHL | Rollout Markenwerte\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#website\",\"url\":\"https:\\\/\\\/marcel-linden.de\\\/\",\"name\":\"Marcel Linden Concept and Copy\",\"description\":\"Text, Konzept, Sprach- und Kommunikationsberatung f\u00fcr Agenturen, Unternehmen und Organisationen \",\"publisher\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/marcel-linden.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#organization\",\"name\":\"Freelance Copy Marcel Linden\",\"url\":\"https:\\\/\\\/marcel-linden.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Logo_rund_trans.png\",\"contentUrl\":\"http:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Logo_rund_trans.png\",\"width\":441,\"height\":441,\"caption\":\"Freelance Copy Marcel Linden\"},\"image\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#\\\/schema\\\/person\\\/bdf9e8d0f7eb94690376ba1c4a3045ce\",\"name\":\"g1_xftzgc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39e91faacb86ad35d6381e723ebeb99ea19c79c69bdc64c7091e3a71037fb18e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39e91faacb86ad35d6381e723ebeb99ea19c79c69bdc64c7091e3a71037fb18e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39e91faacb86ad35d6381e723ebeb99ea19c79c69bdc64c7091e3a71037fb18e?s=96&d=mm&r=g\",\"caption\":\"g1_xftzgc\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DHL | Rollout Markenwerte - Marcel Linden Concept and Copy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marcel-linden.de\/?p=629","og_locale":"de_DE","og_type":"article","og_title":"DHL | Rollout Markenwerte - Marcel Linden Concept and Copy","og_description":"  Die Aufgabe im Zusammenhang des internen Marken-Rollouts: Zeigen Sie auf, dass und wie die drei zentralen Werte der Marke DHL handlungsrelevant f\u00fcr jeden einzelnen Mitarbeiter sind. So geschehen im Rahmen einer internen Kampagne, die auf individuelle Wertsch\u00e4tzung, Stolz und Identifikation setzt.","og_url":"https:\/\/marcel-linden.de\/?p=629","og_site_name":"Marcel Linden Concept and Copy","article_published_time":"2009-03-05T16:59:30+00:00","article_modified_time":"2020-08-05T13:57:47+00:00","og_image":[{"url":"http:\/\/marcel-linden.de\/wp-content\/uploads\/2018\/03\/Screenshot-2018-03-05-22.53.06.jpg","type":"","width":"","height":""}],"author":"g1_xftzgc","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"g1_xftzgc"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marcel-linden.de\/?p=629#article","isPartOf":{"@id":"https:\/\/marcel-linden.de\/?p=629"},"author":{"name":"g1_xftzgc","@id":"https:\/\/marcel-linden.de\/#\/schema\/person\/bdf9e8d0f7eb94690376ba1c4a3045ce"},"headline":"DHL | Rollout Markenwerte","datePublished":"2009-03-05T16:59:30+00:00","dateModified":"2020-08-05T13:57:47+00:00","mainEntityOfPage":{"@id":"https:\/\/marcel-linden.de\/?p=629"},"wordCount":47,"publisher":{"@id":"https:\/\/marcel-linden.de\/#organization"},"image":{"@id":"https:\/\/marcel-linden.de\/?p=629#primaryimage"},"thumbnailUrl":"http:\/\/marcel-linden.de\/wp-content\/uploads\/2018\/03\/Screenshot-2018-03-05-22.53.06.jpg","keywords":["Logistik","Transport"],"articleSection":["Interne Kommunikation","Kampagne"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/marcel-linden.de\/?p=629","url":"https:\/\/marcel-linden.de\/?p=629","name":"DHL | Rollout Markenwerte - Marcel Linden Concept and Copy","isPartOf":{"@id":"https:\/\/marcel-linden.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marcel-linden.de\/?p=629#primaryimage"},"image":{"@id":"https:\/\/marcel-linden.de\/?p=629#primaryimage"},"thumbnailUrl":"http:\/\/marcel-linden.de\/wp-content\/uploads\/2018\/03\/Screenshot-2018-03-05-22.53.06.jpg","datePublished":"2009-03-05T16:59:30+00:00","dateModified":"2020-08-05T13:57:47+00:00","breadcrumb":{"@id":"https:\/\/marcel-linden.de\/?p=629#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marcel-linden.de\/?p=629"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/marcel-linden.de\/?p=629#primaryimage","url":"http:\/\/marcel-linden.de\/wp-content\/uploads\/2018\/03\/Screenshot-2018-03-05-22.53.06.jpg","contentUrl":"http:\/\/marcel-linden.de\/wp-content\/uploads\/2018\/03\/Screenshot-2018-03-05-22.53.06.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/marcel-linden.de\/?p=629#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/marcel-linden.de\/"},{"@type":"ListItem","position":2,"name":"DHL | Rollout Markenwerte"}]},{"@type":"WebSite","@id":"https:\/\/marcel-linden.de\/#website","url":"https:\/\/marcel-linden.de\/","name":"Marcel Linden Concept and Copy","description":"Text, Konzept, Sprach- und Kommunikationsberatung f\u00fcr Agenturen, Unternehmen und Organisationen ","publisher":{"@id":"https:\/\/marcel-linden.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marcel-linden.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/marcel-linden.de\/#organization","name":"Freelance Copy Marcel Linden","url":"https:\/\/marcel-linden.de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/marcel-linden.de\/#\/schema\/logo\/image\/","url":"http:\/\/marcel-linden.de\/wp-content\/uploads\/2017\/03\/Logo_rund_trans.png","contentUrl":"http:\/\/marcel-linden.de\/wp-content\/uploads\/2017\/03\/Logo_rund_trans.png","width":441,"height":441,"caption":"Freelance Copy Marcel Linden"},"image":{"@id":"https:\/\/marcel-linden.de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/marcel-linden.de\/#\/schema\/person\/bdf9e8d0f7eb94690376ba1c4a3045ce","name":"g1_xftzgc","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/39e91faacb86ad35d6381e723ebeb99ea19c79c69bdc64c7091e3a71037fb18e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/39e91faacb86ad35d6381e723ebeb99ea19c79c69bdc64c7091e3a71037fb18e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/39e91faacb86ad35d6381e723ebeb99ea19c79c69bdc64c7091e3a71037fb18e?s=96&d=mm&r=g","caption":"g1_xftzgc"}}]}},"_links":{"self":[{"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/posts\/629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=629"}],"version-history":[{"count":1,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/posts\/629\/revisions"}],"predecessor-version":[{"id":631,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/posts\/629\/revisions\/631"}],"wp:attachment":[{"href":"https:\/\/marcel-linden.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}