{"id":618,"date":"2011-03-05T21:28:35","date_gmt":"2011-03-05T21:28:35","guid":{"rendered":"http:\/\/marcel-linden.de\/?p=618"},"modified":"2018-03-05T21:40:48","modified_gmt":"2018-03-05T21:40:48","slug":"eprimo-brandbook","status":"publish","type":"post","link":"https:\/\/marcel-linden.de\/?p=618","title":{"rendered":"Eprimo | Brandbook"},"content":{"rendered":"<p>&nbsp;<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-619\" src=\"https:\/\/marcel-linden.de\/wp-content\/uploads\/2018\/03\/Eprimo2.png\" alt=\"\" width=\"1078\" height=\"758\" srcset=\"https:\/\/marcel-linden.de\/wp-content\/uploads\/2018\/03\/Eprimo2.png 1078w, https:\/\/marcel-linden.de\/wp-content\/uploads\/2018\/03\/Eprimo2-150x105.png 150w, https:\/\/marcel-linden.de\/wp-content\/uploads\/2018\/03\/Eprimo2-300x211.png 300w, https:\/\/marcel-linden.de\/wp-content\/uploads\/2018\/03\/Eprimo2-768x540.png 768w, https:\/\/marcel-linden.de\/wp-content\/uploads\/2018\/03\/Eprimo2-1024x720.png 1024w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-620\" src=\"https:\/\/marcel-linden.de\/wp-content\/uploads\/2018\/03\/Eprimo3.png\" alt=\"\" width=\"1078\" height=\"795\" srcset=\"https:\/\/marcel-linden.de\/wp-content\/uploads\/2018\/03\/Eprimo3.png 1078w, https:\/\/marcel-linden.de\/wp-content\/uploads\/2018\/03\/Eprimo3-150x111.png 150w, https:\/\/marcel-linden.de\/wp-content\/uploads\/2018\/03\/Eprimo3-300x221.png 300w, https:\/\/marcel-linden.de\/wp-content\/uploads\/2018\/03\/Eprimo3-768x566.png 768w, https:\/\/marcel-linden.de\/wp-content\/uploads\/2018\/03\/Eprimo3-1024x755.png 1024w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<p><strong>Von Wesen und Wirken, Verbreitung und Vorkommen einer au\u00dfergew\u00f6hnlichen Energie.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Das Energie vom Discounter nicht unbedingt eine spezifische Farbe, sehr wohl aber eine eigene Pers\u00f6nlichkeit haben kann, beweist dieses Brandbook. Angelehnt an Rien Poortvliets &#8222;Leven en werken van de Kabouter&#8220; (Das gro\u00dfe Buch der Heinzelm\u00e4nnchen), einer pr\u00e4genden Kindheitslekt\u00fcre von Florian Dengler (huhu), handelt es von den Eprimos, einer gleicherma\u00dfen sympathischen wie dienstbaren Gattung von Energietr\u00e4gern, die dem namenlosen Produkt Strom Seele und Gesicht geben und allen Markenbeteiligten auf vergn\u00fcgliche Weise die neue Markenpositionierung vermitteln.<\/p>\n<p>Mit Siri Poarangan, Florian Dengler, Luca Iaconelli bei und f\u00fcr MetaDesign<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Von Wesen und Wirken, Verbreitung und Vorkommen einer au\u00dfergew\u00f6hnlichen Energie.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,45,10],"tags":[46],"class_list":["post-618","post","type-post","status-publish","format-standard","hentry","category-brandbook","category-energiesektor","category-markenleitbild","tag-brandbook"],"psp_head":"<title>Eprimo | Brandbook \u2013 Marcel Linden Concept and Copy<\/title>\r\n<meta name=\"description\" content=\"&nbsp; Von Wesen und Wirken, Verbreitung und Vorkommen einer au\u00dfergew\u00f6hnlichen Energie. 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