{"id":592,"date":"2018-01-05T22:09:35","date_gmt":"2018-01-05T22:09:35","guid":{"rendered":"http:\/\/marcel-linden.de\/?p=592"},"modified":"2020-08-05T15:45:49","modified_gmt":"2020-08-05T15:45:49","slug":"helsana-employer-brandig","status":"publish","type":"post","link":"https:\/\/marcel-linden.de\/?p=592","title":{"rendered":"Helsana | Arbeitgeberauftritt"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

Karriere? Leben?  Ist das ein Widerspruch, oder kann man beides gemeinsam, gesund und lustvoll entfalten?  F\u00fcr gut ausgebildete, pers\u00f6nlichkeitsstarke Arbeitnehmer von heute stellt sich die Frage nicht. <\/p>\n

Sich eigeninitiativ und selbstbestimmt f\u00fcr sinnvolle berufliche Ziele zu engagieren und dabei etwas zu bewegen, geh\u00f6rt f\u00fcr sie selbstverst\u00e4ndlich zu einem erf\u00fcllten Leben dazu. Wer die besten K\u00f6pfe will, muss eine entsprechende Unternehmenskultur erm\u00f6glichen. Helsana, mit 1,9 Millionen Versicherten und 3100 Mitarbeitenden der f\u00fchrende Gesundheitsversicherer der Schweiz, arbeitet daran.<\/p>\n

Und zwar zusammen mit der Z\u00fcricher Agentur Futureworks \u2013 und mit mir (und das auf ganzer Strecke von der Entwicklung der Employer Value Proposition \u00fcber Leitf\u00e4den zur Erstellung von Stellenanzeigen und HR-Brosch\u00fcren bis hin zum Textbaukasten f\u00fcr die  Bewerberkorrespondenz und das vollst\u00e4ndig neu aufgesetzte Helsana-Karriereportal).<\/p>\n

Hier der Link zu den Karriereseiten<\/a><\/p>\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

  Karriere? Leben?  Ist das ein Widerspruch, oder kann man beides gemeinsam, gesund und lustvoll entfalten?  F\u00fcr gut ausgebildete, pers\u00f6nlichkeitsstarke Arbeitnehmer von heute stellt sich die Frage nicht.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,39,38,37,40,11],"tags":[42,41],"class_list":["post-592","post","type-post","status-publish","format-standard","hentry","category-employer-branding","category-hr-kommunikation","category-karriereseiten","category-kommunikationsguideline","category-stelleninserate","category-website","tag-employer-value-proposition","tag-healthcare"],"psp_head":"Helsana | Arbeitgeberauftritt \u2013 Marcel Linden Concept and Copy<\/title>\r\n<meta name=\"description\" content=\"  Karriere? 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Leben?  Ist das ein Widerspruch, oder kann man beides gemeinsam, gesund und lustvoll entfalten?  F\u00fcr gut ausgebildete, pers\u00f6nlichkeitsstarke Arbeitnehmer von heute stellt sich die Frage nicht.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marcel-linden.de\/?p=592\" \/>\n<meta property=\"og:site_name\" content=\"Marcel Linden Concept and Copy\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-05T22:09:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-05T15:45:49+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/marcel-linden.de\/wp-content\/uploads\/2018\/01\/Screenshot-2018-01-24-21.59.17-e1516832625675.jpg\" \/>\n<meta name=\"author\" content=\"g1_xftzgc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"g1_xftzgc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=592#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=592\"},\"author\":{\"name\":\"g1_xftzgc\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#\\\/schema\\\/person\\\/bdf9e8d0f7eb94690376ba1c4a3045ce\"},\"headline\":\"Helsana | Arbeitgeberauftritt\",\"datePublished\":\"2018-01-05T22:09:35+00:00\",\"dateModified\":\"2020-08-05T15:45:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=592\"},\"wordCount\":145,\"publisher\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=592#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/Screenshot-2018-01-24-21.59.17-e1516832625675.jpg\",\"keywords\":[\"Employer Value Proposition\",\"Healthcare\"],\"articleSection\":[\"Employer Branding\",\"HR-Kommunikation\",\"Karriereseiten\",\"Kommunikationsguideline\",\"Stelleninserate\",\"Website\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=592\",\"url\":\"https:\\\/\\\/marcel-linden.de\\\/?p=592\",\"name\":\"Helsana | Arbeitgeberauftritt - 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