{"id":1041,"date":"2025-10-24T19:19:42","date_gmt":"2025-10-24T19:19:42","guid":{"rendered":"https:\/\/marcel-linden.de\/?p=1041"},"modified":"2025-11-03T19:27:11","modified_gmt":"2025-11-03T19:27:11","slug":"stadt-offenburg-naming-mottofindung-masterplan-verkehr","status":"publish","type":"post","link":"https:\/\/marcel-linden.de\/?p=1041","title":{"rendered":"Stadt Offenburg | Naming\/Mottofindung Masterplan Verkehr"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/marcel-linden.de\/wp-content\/uploads\/2025\/11\/Bildschirmfoto-2025-11-03-um-20.24.58-819x1024.jpg\" alt=\"\" class=\"wp-image-1042\" srcset=\"https:\/\/marcel-linden.de\/wp-content\/uploads\/2025\/11\/Bildschirmfoto-2025-11-03-um-20.24.58-819x1024.jpg 819w, https:\/\/marcel-linden.de\/wp-content\/uploads\/2025\/11\/Bildschirmfoto-2025-11-03-um-20.24.58-240x300.jpg 240w, https:\/\/marcel-linden.de\/wp-content\/uploads\/2025\/11\/Bildschirmfoto-2025-11-03-um-20.24.58-120x150.jpg 120w, https:\/\/marcel-linden.de\/wp-content\/uploads\/2025\/11\/Bildschirmfoto-2025-11-03-um-20.24.58-768x960.jpg 768w, https:\/\/marcel-linden.de\/wp-content\/uploads\/2025\/11\/Bildschirmfoto-2025-11-03-um-20.24.58.jpg 1112w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n\n\n\n<p>Sch\u00f6ner als Fabian Fallert, Leiter Marketing und Kommunikation der Stadt Offenburg, kann man es nicht sagen:<br><br>\u201eMasterplan Verkehr\u201c klingt sperrig? Wir nennen es daher ab sofort: Zukunftswege \ud83d\udef8<br><br>60 Ma\u00dfnahmenpakete in zehn Jahren! So viel haben wir uns vorgenommen, um den Verkehr in der <a href=\"https:\/\/www.linkedin.com\/company\/stadt-offenburg\/\">Stadt Offenburg<\/a> zukunftsfit zu machen.<br><br>Und nat\u00fcrlich wird das nicht immer einfach:<br>\ud83d\ude35\u200d\ud83d\udcab Wie ber\u00fccksichtigt man alle Verkehrsteilnehmenden am besten und l\u00f6st Nutzungskonflikte?<br>\ud83e\udee3 Wie vermittelt man Ver\u00e4nderungen, die Einzelne vielleicht einschr\u00e4nken, aber der Mehrheit zugutekommen?<br>\ud83e\udee0 Wie schafft man Verst\u00e4ndnis f\u00fcr Einschr\u00e4nkungen und Baul\u00e4rm?<br><br>Eine begleitende Kommunikation ist also unerl\u00e4sslich. Daher haben wir eine neue kommunikative Klammer geschaffen:<br><br><strong>\u201eZUKUNFTSWEGE OFFENBURG 2035<br>Gemeinsam besser unterwegs\u201c<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sch\u00f6ner als Fabian Fallert, Leiter Marketing und Kommunikation der Stadt Offenburg, kann man es nicht sagen: \u201eMasterplan Verkehr\u201c klingt sperrig? Wir nennen es daher ab sofort: Zukunftswege \ud83d\udef8 60 Ma\u00dfnahmenpakete in zehn Jahren! So viel haben wir uns vorgenommen, um den Verkehr in der Stadt Offenburg zukunftsfit zu machen. Und nat\u00fcrlich wird das nicht immer &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/marcel-linden.de\/?p=1041\" class=\"more-link\"><span class=\"screen-reader-text\">\u201eStadt Offenburg | Naming\/Mottofindung Masterplan Verkehr\u201c<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1041","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"psp_head":"<title>Stadt Offenburg | Naming\/Mottofindung Masterplan Verkehr \u2013 Marcel Linden Concept and Copy<\/title>\r\n<meta name=\"description\" content=\"Screenshot Sch\u00f6ner als Fabian Fallert, Leiter Marketing und Kommunikation der Stadt Offenburg, kann man es nicht sagen:\u201eMasterplan Verkehr\u201c klingt sperrig? Wir nennen es daher ab sofort: Zukunftswege \ud83d\udef860 Ma\u00dfnahmenpakete in zehn Jahren!\" \/>\r\n<meta name=\"robots\" content=\"index,follow\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/marcel-linden.de\/?p=1041\" \/>\r\n","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stadt Offenburg | Naming\/Mottofindung Masterplan Verkehr - Marcel Linden Concept and Copy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marcel-linden.de\/?p=1041\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stadt Offenburg | Naming\/Mottofindung Masterplan Verkehr - Marcel Linden Concept and Copy\" \/>\n<meta property=\"og:description\" content=\"Sch\u00f6ner als Fabian Fallert, Leiter Marketing und Kommunikation der Stadt Offenburg, kann man es nicht sagen: \u201eMasterplan Verkehr\u201c klingt sperrig? Wir nennen es daher ab sofort: Zukunftswege \ud83d\udef8 60 Ma\u00dfnahmenpakete in zehn Jahren! So viel haben wir uns vorgenommen, um den Verkehr in der Stadt Offenburg zukunftsfit zu machen. Und nat\u00fcrlich wird das nicht immer &hellip; \u201eStadt Offenburg | Naming\/Mottofindung Masterplan Verkehr\u201c weiterlesen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marcel-linden.de\/?p=1041\" \/>\n<meta property=\"og:site_name\" content=\"Marcel Linden Concept and Copy\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-24T19:19:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-03T19:27:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marcel-linden.de\/wp-content\/uploads\/2025\/11\/Bildschirmfoto-2025-11-03-um-20.24.58-819x1024.jpg\" \/>\n<meta name=\"author\" content=\"g1_xftzgc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"g1_xftzgc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=1041#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=1041\"},\"author\":{\"name\":\"g1_xftzgc\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#\\\/schema\\\/person\\\/bdf9e8d0f7eb94690376ba1c4a3045ce\"},\"headline\":\"Stadt Offenburg | Naming\\\/Mottofindung Masterplan Verkehr\",\"datePublished\":\"2025-10-24T19:19:42+00:00\",\"dateModified\":\"2025-11-03T19:27:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=1041\"},\"wordCount\":122,\"publisher\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=1041#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Bildschirmfoto-2025-11-03-um-20.24.58-819x1024.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=1041\",\"url\":\"https:\\\/\\\/marcel-linden.de\\\/?p=1041\",\"name\":\"Stadt Offenburg | Naming\\\/Mottofindung Masterplan Verkehr - Marcel Linden Concept and Copy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=1041#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=1041#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Bildschirmfoto-2025-11-03-um-20.24.58-819x1024.jpg\",\"datePublished\":\"2025-10-24T19:19:42+00:00\",\"dateModified\":\"2025-11-03T19:27:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=1041#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/marcel-linden.de\\\/?p=1041\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=1041#primaryimage\",\"url\":\"https:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Bildschirmfoto-2025-11-03-um-20.24.58.jpg\",\"contentUrl\":\"https:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Bildschirmfoto-2025-11-03-um-20.24.58.jpg\",\"width\":1112,\"height\":1390,\"caption\":\"Screenshot\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?p=1041#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/marcel-linden.de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stadt Offenburg | Naming\\\/Mottofindung Masterplan Verkehr\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#website\",\"url\":\"https:\\\/\\\/marcel-linden.de\\\/\",\"name\":\"Marcel Linden Concept and Copy\",\"description\":\"Text, Konzept, Sprach- und Kommunikationsberatung f\u00fcr Agenturen, Unternehmen und Organisationen \",\"publisher\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/marcel-linden.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#organization\",\"name\":\"Freelance Copy Marcel Linden\",\"url\":\"https:\\\/\\\/marcel-linden.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Logo_rund_trans.png\",\"contentUrl\":\"http:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Logo_rund_trans.png\",\"width\":441,\"height\":441,\"caption\":\"Freelance Copy Marcel Linden\"},\"image\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#\\\/schema\\\/person\\\/bdf9e8d0f7eb94690376ba1c4a3045ce\",\"name\":\"g1_xftzgc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39e91faacb86ad35d6381e723ebeb99ea19c79c69bdc64c7091e3a71037fb18e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39e91faacb86ad35d6381e723ebeb99ea19c79c69bdc64c7091e3a71037fb18e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39e91faacb86ad35d6381e723ebeb99ea19c79c69bdc64c7091e3a71037fb18e?s=96&d=mm&r=g\",\"caption\":\"g1_xftzgc\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stadt Offenburg | Naming\/Mottofindung Masterplan Verkehr - Marcel Linden Concept and Copy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marcel-linden.de\/?p=1041","og_locale":"de_DE","og_type":"article","og_title":"Stadt Offenburg | Naming\/Mottofindung Masterplan Verkehr - Marcel Linden Concept and Copy","og_description":"Sch\u00f6ner als Fabian Fallert, Leiter Marketing und Kommunikation der Stadt Offenburg, kann man es nicht sagen: \u201eMasterplan Verkehr\u201c klingt sperrig? Wir nennen es daher ab sofort: Zukunftswege \ud83d\udef8 60 Ma\u00dfnahmenpakete in zehn Jahren! So viel haben wir uns vorgenommen, um den Verkehr in der Stadt Offenburg zukunftsfit zu machen. Und nat\u00fcrlich wird das nicht immer &hellip; \u201eStadt Offenburg | Naming\/Mottofindung Masterplan Verkehr\u201c weiterlesen","og_url":"https:\/\/marcel-linden.de\/?p=1041","og_site_name":"Marcel Linden Concept and Copy","article_published_time":"2025-10-24T19:19:42+00:00","article_modified_time":"2025-11-03T19:27:11+00:00","og_image":[{"url":"https:\/\/marcel-linden.de\/wp-content\/uploads\/2025\/11\/Bildschirmfoto-2025-11-03-um-20.24.58-819x1024.jpg","type":"","width":"","height":""}],"author":"g1_xftzgc","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"g1_xftzgc","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marcel-linden.de\/?p=1041#article","isPartOf":{"@id":"https:\/\/marcel-linden.de\/?p=1041"},"author":{"name":"g1_xftzgc","@id":"https:\/\/marcel-linden.de\/#\/schema\/person\/bdf9e8d0f7eb94690376ba1c4a3045ce"},"headline":"Stadt Offenburg | Naming\/Mottofindung Masterplan Verkehr","datePublished":"2025-10-24T19:19:42+00:00","dateModified":"2025-11-03T19:27:11+00:00","mainEntityOfPage":{"@id":"https:\/\/marcel-linden.de\/?p=1041"},"wordCount":122,"publisher":{"@id":"https:\/\/marcel-linden.de\/#organization"},"image":{"@id":"https:\/\/marcel-linden.de\/?p=1041#primaryimage"},"thumbnailUrl":"https:\/\/marcel-linden.de\/wp-content\/uploads\/2025\/11\/Bildschirmfoto-2025-11-03-um-20.24.58-819x1024.jpg","articleSection":["Uncategorized"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/marcel-linden.de\/?p=1041","url":"https:\/\/marcel-linden.de\/?p=1041","name":"Stadt Offenburg | Naming\/Mottofindung Masterplan Verkehr - Marcel Linden Concept and Copy","isPartOf":{"@id":"https:\/\/marcel-linden.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marcel-linden.de\/?p=1041#primaryimage"},"image":{"@id":"https:\/\/marcel-linden.de\/?p=1041#primaryimage"},"thumbnailUrl":"https:\/\/marcel-linden.de\/wp-content\/uploads\/2025\/11\/Bildschirmfoto-2025-11-03-um-20.24.58-819x1024.jpg","datePublished":"2025-10-24T19:19:42+00:00","dateModified":"2025-11-03T19:27:11+00:00","breadcrumb":{"@id":"https:\/\/marcel-linden.de\/?p=1041#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marcel-linden.de\/?p=1041"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/marcel-linden.de\/?p=1041#primaryimage","url":"https:\/\/marcel-linden.de\/wp-content\/uploads\/2025\/11\/Bildschirmfoto-2025-11-03-um-20.24.58.jpg","contentUrl":"https:\/\/marcel-linden.de\/wp-content\/uploads\/2025\/11\/Bildschirmfoto-2025-11-03-um-20.24.58.jpg","width":1112,"height":1390,"caption":"Screenshot"},{"@type":"BreadcrumbList","@id":"https:\/\/marcel-linden.de\/?p=1041#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/marcel-linden.de\/"},{"@type":"ListItem","position":2,"name":"Stadt Offenburg | Naming\/Mottofindung Masterplan Verkehr"}]},{"@type":"WebSite","@id":"https:\/\/marcel-linden.de\/#website","url":"https:\/\/marcel-linden.de\/","name":"Marcel Linden Concept and Copy","description":"Text, Konzept, Sprach- und Kommunikationsberatung f\u00fcr Agenturen, Unternehmen und Organisationen ","publisher":{"@id":"https:\/\/marcel-linden.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marcel-linden.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/marcel-linden.de\/#organization","name":"Freelance Copy Marcel Linden","url":"https:\/\/marcel-linden.de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/marcel-linden.de\/#\/schema\/logo\/image\/","url":"http:\/\/marcel-linden.de\/wp-content\/uploads\/2017\/03\/Logo_rund_trans.png","contentUrl":"http:\/\/marcel-linden.de\/wp-content\/uploads\/2017\/03\/Logo_rund_trans.png","width":441,"height":441,"caption":"Freelance Copy Marcel Linden"},"image":{"@id":"https:\/\/marcel-linden.de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/marcel-linden.de\/#\/schema\/person\/bdf9e8d0f7eb94690376ba1c4a3045ce","name":"g1_xftzgc","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/39e91faacb86ad35d6381e723ebeb99ea19c79c69bdc64c7091e3a71037fb18e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/39e91faacb86ad35d6381e723ebeb99ea19c79c69bdc64c7091e3a71037fb18e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/39e91faacb86ad35d6381e723ebeb99ea19c79c69bdc64c7091e3a71037fb18e?s=96&d=mm&r=g","caption":"g1_xftzgc"}}]}},"_links":{"self":[{"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/posts\/1041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1041"}],"version-history":[{"count":1,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/posts\/1041\/revisions"}],"predecessor-version":[{"id":1043,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/posts\/1041\/revisions\/1043"}],"wp:attachment":[{"href":"https:\/\/marcel-linden.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}