{"id":401,"date":"2017-03-17T00:45:10","date_gmt":"2017-03-17T00:45:10","guid":{"rendered":"http:\/\/marcel-linden.de\/?page_id=401"},"modified":"2025-11-08T13:59:22","modified_gmt":"2025-11-08T13:59:22","slug":"kopf","status":"publish","type":"page","link":"https:\/\/marcel-linden.de\/?page_id=401","title":{"rendered":"Kopf"},"content":{"rendered":"\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n

Curriculum vitae<\/strong>
seit 2011\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Freelance Copy and Concept
2004\u20132011 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Director Text Concept MetaDesign, Berlin
2000\u20132004 \u00a0\u00a0\u00a0\u00a0 Texter McCann Erickson, Frankfurt, Hamburg, Berlin
1999\u20132000 \u00a0\u00a0\u00a0\u00a0\u00a0 Intern Saatchi & Saatchi, Frankfurt
bis 1999 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Germanistik\/Philosophie, Texterausbildung Klett WBS<\/p>\n

Auftraggeber
<\/strong>AKQA, Brand Union, Berlin Hyp, Bureau for Digital Good, Design Bridge and Partners<\/span><\/span>, Edenspiekermann, Flora&FaunaVisions, Fraunhofer IWM, Futureworks, Gate B, GLS Bank, Graft Brandlab, Henkelhiedl, Hieronymus, Hotz Brand Consultants, Kochan und Partner, Leap Partners, Lindgr\u00fcn, Martin et Karczinsky, MetaDesign, Mintberry, Miller Parthum, M\u00fcllerValentini, NOORD, Peter Schmidt Group, wenkerottke, science2public, Stadt Offenburg, StanHema, Studio Victor Hotz, Superunion, The Storytelling Company, Vorn Consulting, Wolf, World Sepsis Day<\/p>\n

Marken
<\/strong>Alpiq, Airbus, Audi, Arag, Baur Versand, BECK\u2019S, Berlin Hyp, Bosch, B\u00fcrkert, Bucher, Buchinger Wilhelmi, Bundespresseamt, Coca Cola, Commerzbank, Conrad Electronic, Continental, Deloitte Consulting, Demag, Deutsche Bank, Deutsche Post, DHL, DWS Investment, Eprimo, ERGO, FIFA, Forest Carbon Group, Fraunhofer IWS, GLS Bank, Hasser\u00f6der, Hieronymus, Jacques\u2018 Weindepot, Jungheinrich, Lithium Energy and Power, Lufthansa, Merck Millipore, Migros, MLP, Montblanc, Opel, PERI, Pioneer Investments, Siemens, SWISS, Viessmann, Vitra, Voestalpine, Voith, VW, Younicos<\/p>\n

Awards<\/strong>
Diverse Auszeichnungen und Shortlist-Eintr\u00e4ge von Cannes Lions, \u00fcber Cresta Awards bis zu ADC New York und Red Dot<\/p>\n

Schwerpunkte<\/strong>
Werbung, Imagekommunikation, Brand Language, Storytelling, Corporate Media, Produktliteratur, Naming, Claiming, Markenkl\u00e4rung und Positionierung, Visionsformulierung, Employer Branding, Messaging, Film, Website und „alles dazwischen und au\u00dferhalb“<\/p>\n

St\u00e4rken<\/strong>
Kreativit\u00e4t, strategisches und konzeptionelles Denken, Neugier, Humor, Erfahrung, keine Angst vor Komplexit\u00e4t, Freude an Reibung, Austausch und gemeinsam erzieltem Erfolg<\/p>\n


<\/strong><\/code><\/p>","protected":false},"excerpt":{"rendered":"

Curriculum vitaeseit 2011\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Freelance Copy and Concept2004\u20132011 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Director Text Concept MetaDesign, Berlin2000\u20132004 \u00a0\u00a0\u00a0\u00a0 Texter McCann Erickson, Frankfurt, Hamburg, Berlin1999\u20132000 \u00a0\u00a0\u00a0\u00a0\u00a0 Intern Saatchi & Saatchi, Frankfurtbis 1999 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Germanistik\/Philosophie, Texterausbildung Klett WBS AuftraggeberAKQA, Brand Union, Berlin Hyp, Bureau for Digital Good, Design Bridge and Partners, Edenspiekermann, Flora&FaunaVisions, Fraunhofer IWM, Futureworks, Gate B, GLS Bank, Graft … <\/p>\n

\u201eKopf\u201c<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-401","page","type-page","status-publish","hentry"],"psp_head":"Kopf \u2013 Marcel Linden Concept and Copy<\/title>\r\n<meta name=\"description\" content=\"Erfahrener Texter und Konzeptioner f\u00fcr Marke, Change, Image, Werbung, Brand Language, Storytelling, Naming und Claiming | Marcel Linden 0151 53943914\" \/>\r\n<meta name=\"robots\" content=\"index,follow\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/marcel-linden.de\/?page_id=401\" \/>\r\n","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kopf - Marcel Linden Concept and Copy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marcel-linden.de\/?page_id=401\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kopf - Marcel Linden Concept and Copy\" \/>\n<meta property=\"og:description\" content=\"Curriculum vitaeseit 2011\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Freelance Copy and Concept2004\u20132011 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Director Text Concept MetaDesign, Berlin2000\u20132004 \u00a0\u00a0\u00a0\u00a0 Texter McCann Erickson, Frankfurt, Hamburg, Berlin1999\u20132000 \u00a0\u00a0\u00a0\u00a0\u00a0 Intern Saatchi & Saatchi, Frankfurtbis 1999 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Germanistik\/Philosophie, Texterausbildung Klett WBS AuftraggeberAKQA, Brand Union, Berlin Hyp, Bureau for Digital Good, Design Bridge and Partners, Edenspiekermann, Flora&FaunaVisions, Fraunhofer IWM, Futureworks, Gate B, GLS Bank, Graft … \u201eKopf\u201c weiterlesen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marcel-linden.de\/?page_id=401\" \/>\n<meta property=\"og:site_name\" content=\"Marcel Linden Concept and Copy\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-08T13:59:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marcel-linden.de\/wp-content\/uploads\/2022\/01\/C2BCC9F4-E7D8-4EB0-B6CB-FACFEE035D13.JPG-scaled.jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?page_id=401\",\"url\":\"https:\\\/\\\/marcel-linden.de\\\/?page_id=401\",\"name\":\"Kopf - Marcel Linden Concept and Copy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?page_id=401#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?page_id=401#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/C2BCC9F4-E7D8-4EB0-B6CB-FACFEE035D13.JPG-scaled.jpeg\",\"datePublished\":\"2017-03-17T00:45:10+00:00\",\"dateModified\":\"2025-11-08T13:59:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?page_id=401#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/marcel-linden.de\\\/?page_id=401\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?page_id=401#primaryimage\",\"url\":\"https:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/C2BCC9F4-E7D8-4EB0-B6CB-FACFEE035D13.JPG-scaled.jpeg\",\"contentUrl\":\"https:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/C2BCC9F4-E7D8-4EB0-B6CB-FACFEE035D13.JPG-scaled.jpeg\",\"width\":1923,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/?page_id=401#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/marcel-linden.de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kopf\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#website\",\"url\":\"https:\\\/\\\/marcel-linden.de\\\/\",\"name\":\"Marcel Linden Concept and Copy\",\"description\":\"Text, Konzept, Sprach- und Kommunikationsberatung f\u00fcr Agenturen, Unternehmen und Organisationen \",\"publisher\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/marcel-linden.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#organization\",\"name\":\"Freelance Copy Marcel Linden\",\"url\":\"https:\\\/\\\/marcel-linden.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Logo_rund_trans.png\",\"contentUrl\":\"http:\\\/\\\/marcel-linden.de\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Logo_rund_trans.png\",\"width\":441,\"height\":441,\"caption\":\"Freelance Copy Marcel Linden\"},\"image\":{\"@id\":\"https:\\\/\\\/marcel-linden.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kopf - Marcel Linden Concept and Copy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marcel-linden.de\/?page_id=401","og_locale":"de_DE","og_type":"article","og_title":"Kopf - Marcel Linden Concept and Copy","og_description":"Curriculum vitaeseit 2011\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Freelance Copy and Concept2004\u20132011 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Director Text Concept MetaDesign, Berlin2000\u20132004 \u00a0\u00a0\u00a0\u00a0 Texter McCann Erickson, Frankfurt, Hamburg, Berlin1999\u20132000 \u00a0\u00a0\u00a0\u00a0\u00a0 Intern Saatchi & Saatchi, Frankfurtbis 1999 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Germanistik\/Philosophie, Texterausbildung Klett WBS AuftraggeberAKQA, Brand Union, Berlin Hyp, Bureau for Digital Good, Design Bridge and Partners, Edenspiekermann, Flora&FaunaVisions, Fraunhofer IWM, Futureworks, Gate B, GLS Bank, Graft … \u201eKopf\u201c weiterlesen","og_url":"https:\/\/marcel-linden.de\/?page_id=401","og_site_name":"Marcel Linden Concept and Copy","article_modified_time":"2025-11-08T13:59:22+00:00","og_image":[{"url":"https:\/\/marcel-linden.de\/wp-content\/uploads\/2022\/01\/C2BCC9F4-E7D8-4EB0-B6CB-FACFEE035D13.JPG-scaled.jpeg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/marcel-linden.de\/?page_id=401","url":"https:\/\/marcel-linden.de\/?page_id=401","name":"Kopf - Marcel Linden Concept and Copy","isPartOf":{"@id":"https:\/\/marcel-linden.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marcel-linden.de\/?page_id=401#primaryimage"},"image":{"@id":"https:\/\/marcel-linden.de\/?page_id=401#primaryimage"},"thumbnailUrl":"https:\/\/marcel-linden.de\/wp-content\/uploads\/2022\/01\/C2BCC9F4-E7D8-4EB0-B6CB-FACFEE035D13.JPG-scaled.jpeg","datePublished":"2017-03-17T00:45:10+00:00","dateModified":"2025-11-08T13:59:22+00:00","breadcrumb":{"@id":"https:\/\/marcel-linden.de\/?page_id=401#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marcel-linden.de\/?page_id=401"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/marcel-linden.de\/?page_id=401#primaryimage","url":"https:\/\/marcel-linden.de\/wp-content\/uploads\/2022\/01\/C2BCC9F4-E7D8-4EB0-B6CB-FACFEE035D13.JPG-scaled.jpeg","contentUrl":"https:\/\/marcel-linden.de\/wp-content\/uploads\/2022\/01\/C2BCC9F4-E7D8-4EB0-B6CB-FACFEE035D13.JPG-scaled.jpeg","width":1923,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/marcel-linden.de\/?page_id=401#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/marcel-linden.de\/"},{"@type":"ListItem","position":2,"name":"Kopf"}]},{"@type":"WebSite","@id":"https:\/\/marcel-linden.de\/#website","url":"https:\/\/marcel-linden.de\/","name":"Marcel Linden Concept and Copy","description":"Text, Konzept, Sprach- und Kommunikationsberatung f\u00fcr Agenturen, Unternehmen und Organisationen ","publisher":{"@id":"https:\/\/marcel-linden.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marcel-linden.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/marcel-linden.de\/#organization","name":"Freelance Copy Marcel Linden","url":"https:\/\/marcel-linden.de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/marcel-linden.de\/#\/schema\/logo\/image\/","url":"http:\/\/marcel-linden.de\/wp-content\/uploads\/2017\/03\/Logo_rund_trans.png","contentUrl":"http:\/\/marcel-linden.de\/wp-content\/uploads\/2017\/03\/Logo_rund_trans.png","width":441,"height":441,"caption":"Freelance Copy Marcel Linden"},"image":{"@id":"https:\/\/marcel-linden.de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/pages\/401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=401"}],"version-history":[{"count":22,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/pages\/401\/revisions"}],"predecessor-version":[{"id":1046,"href":"https:\/\/marcel-linden.de\/index.php?rest_route=\/wp\/v2\/pages\/401\/revisions\/1046"}],"wp:attachment":[{"href":"https:\/\/marcel-linden.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}